The Curated Self: Why Seoul’s Gen Z Treats Personal Color as the Ultimate Personal Branding
Look around the streets of Seongsu-dong or Hannam-dong, and you will notice a distinct lack of heavy, cakey makeup or copycat styling. Instead, a quiet, hyper-customized revolution is taking place. Seoul’s Gen Z has completely redefined the concept of personal branding through a cultural phenomenon known as Personal Color. Rather than chasing generic global trends, young creators … 더 읽기